Social media management · UGC
Content that getsyou booked
for travel & hospitality brands ✦
I help hospitality owners ditch the social-media overwhelm — strategy, UGC and done-for-you content that turns scrollers into bookings.
(01)The face behind the map
Hi, it's Meg
I'm the face behind Megs on the map. I help hospitality owners who want to ditch their social media make more time for their business.
Before UGC and social media management, I worked in early years for 10 years — where you get very good at turning everyday things into engaging, fun and accessible stories. That creativity translates into brand content that's playful and relatable.
— Meg x
(02)Case study
Double Tree Hotel
Travel — Leeds
Where they could improve
- Need a strategy plan for their content, content planner
- When planning a reel, make sure there is a shot list on how the video is going to be formatted
- No UGC or influencer content — start working with local UGC content creators
- Have Instagram posts of reviews, events coming to the city, reels of things to do in the city
Before
After
(03)Content in action
The plan
Double Tree Hotel
Goal — Get more bookings
Having a series of different UGC content from different UGC content creators, seeing genuine customers or creators enjoying food and their stay.
UGC ads and content can bring new clients to your page and book directly with you instead of going through a third party service, as they have seen content on the page.
(04)Case study
The Country Manor
Hospitality — Keighley
Where they could improve
- Start a series counting down to festival season, showing how they prepare for the change of summer to autumn/winter
- Start doing reviews of the restaurant from UGC clients — if the budget is tight, offer a free meal instead of paying at first
- Carousel posts, different meals, reviews, a post about each member of staff
- Raw footage of staff, behind the scenes, day in the life, meet the team
Before
After
(05)Content in action
The plan
The Country Manor
Goal — Getting more bookings
By having more UGC and EGC, it's great to get public attention. Having UGC and EGC content shows behind the scenes of running a restaurant business.
UGC — people trust real experiences over ads. UGC captures what it feels like to eat there: the atmosphere, the service and more.
EGC — shows real people and real moments, which builds customer trust. Staff also like to be part of the business story.
(06)Portfolio
Examples of my work
Content I've created for travel and hospitality businesses since starting @megsonthemap. I've worked with over 10 brands abroad and in the UK — and I'm now based in Australia for the next year.
Let's work together
let's put your brand on the map
Ready to hand over your socials, or want UGC that actually converts? Let's chat.
Get in touch